TRANSIT ADVERTISING
Transit and roadside Outdoor Media is positioned as the market leader in our field. We’ve executed hundreds of campaigns across the NCR and SGR rail network, our Super LED outdoor Digital Screen, as well as The Jomo Kenyatta and Moi International Airports. These media platforms use a mix of data and profiling systems which are designed to give Media Buyers' the edge in creating engaging and impactful outdoor media solutions, giving brands more reach to their target audiences.
Transit Media specialists in advertising media formats in the Outdoor Advertising Arena. We work directly with brands to showcase outstanding outdoor marketing campaigns with a guaranteed high ROI. Furthermore, we aim to save valuable time for businesses, agencies, and institutions that choose to plan and buy out-of-home advertising for their clients through Transit outdoor and roadside Media.
Your campaign is our priority, it’s as simple as that
Your campaign is our priority, it’s as simple as that.Digital Mara Media offers exclusive and unique advertising outdoor out-of-home media at the JOMO KENYATTA INTERNATIONAL AIRPORT (Indoor Media), MOI INTERNATIONAL AIRPORT, The KENYA RAIL NETWORK (SGR & NCR) and A SUPER LED SCREEN along the Uhuru Highway strategically located at the Mall. Reaching a wider audience through this unique platform that is like no other in Kenya.
Advertising across any Transit Network gives you big, hard-hitting formats that connect with commuters. With Airport Terminus to Railway stations in most towns, cities and commuter stations you can build a campaign with reach and frequency quickly. With new digital formats available, your creativity can give you more walkability than ever. If you want to stay local or have national exposure, our planning systems will create the campaign that fits your objectives.
The number of passenger journeys by Madaraka Express more than doubled from 806,000 in 2020 to 1,993,000 in 2021. Air Passenger traffic from all airports grew by 46.7 per cent to 6.6 million in 2021 from 4.5 million in 2020. The number of domestic air passengers handled rose by 65.5 per cent to 3.8 million passengers while the number of international passengers handled at Kenyan airports increased by 28.9 per cent to 2.7 million in 2021. (ECONOMIC SURVEY 2022 - page 263)
1,993,000 +
Standard Gauge Rail Network Commuters yearly.
ECONOMIC SURVEY 2022
500,000 +
Nairobi Commuter Rail Network Commuters yearly.
50,000 +
Pedestrians and Motorists passing The Mall Super LED Westlands Monthly
2,500,000 +
Yearly Passenger Traffic at Moi International Airport
ECONOMIC SURVEY 2022
4,000,000 +
Yearly Passenger Traffic at The Jomo Kenyatta International Airport
ECONOMIC SURVEY 2022
6,600,000 +
YEARLY travellers through JKIA and MIA
ECONOMIC SURVEY 2022
Your Audience
Today's urban audiences spend more time than ever away from home, with engagement opportunities in all city environments. Transit Out-of-Home offers contextual and memorable brand communication, effectively reaching all demographics throughout the consumer journey. From OOH format planning assistance, to access to some of the best available rates, we provide the complete service. Our team of specialists will be on hand to assist with your marketing objectives. Digital Mara Media has access to an extensive portfolio that combines airports, roadside premium digital screens in prime locations, train network formats and also the latest cut-through formats.
Jomo Kenyatta & Moi International Airports
Airport passengers
Digital Mara Media holds advertising concessions across Kenya's leading hubs. Our National airport presence offers unparalleled opportunities to reach this affluent and influential audience.
From C-Suite Execs to Tech Pioneers and Global Jet Setters, the airport audience contains a high concentration of key business decision-makers (BDMs) and influencers. 88% of BDMs have taken action as a result of seeing business-related advertising in airports. The special airport environment creates a uniquely positive consumer experience for travellers. When shopping at the airport they do not adhere to the same considerations such as need or price as they do in their day-to-day lives. Brands seen at the airport are considered to be international and prestigious, increasing brand perception and driving sales.
THE RAIL NETWORK (SGR & NCR)
The Commuter
The growing urban population is accompanied by the increasing mobility of urban audiences. Digital Mara Media holds Kenya Railways Advertising transit concessions across 9 nationwide stations on the Standard Gauge Railway Network, and over 14 stations on the Nairobi Commuter Rail Network reaching audiences in Nairobi's busiest towns.
The transport environment has evolved into hubs for urban life. Restaurants and shops accommodate the high dwell time of the alert, connected audience, and advertising is integral to the positive perception of the environment among commuters. During their journeys, passengers are alert while they spend time assessing their plans and making decisions. Eye-catching, engaging and relevant brand messaging can captivate these connected consumers and drive further interaction and sharing.
ROADSIDE SUPER LED
The Urban Population
The growing urban population is home to a variety of influential and affluent audiences who are spending more and more time outside the home. Out-of-Home remains the core medium that can reach mass urban audiences rapidly and consistently throughout the day, in every outdoor environment.
These audiences have different lifestyles but they take repeated journeys around the city. Whether during a commute or the evening shopping, they spend a large part of their day in the Active Space; in a positive mindset and receptive to visual communication. Urban audiences have a special relationship with Out-of-Home media (OOH) because it is a natural part of their environment. Timely and relevant OOH messaging can influence the day-to-day choices of consumers and build positive brand perception.
YOUR OBJECTIVES
From increasing awareness and engagement to delivering targeted, dynamic content, Digital Mara Media offers innovative ways to bring brands and their key audiences closer together, building relationships and driving conversations.
Building Brand Fame
Achieving cut-through to capture and maintain attention in the busy and cluttered urban environment is a core challenge for advertisers. Digital Mara Media's offering of stand-out locations takes campaigns to new heights by adding the “wow” factor to brand communication. Stand-out positioning of brands at these locations inevitably draws the visual attention of the audience and creates a positive emotional response, increases recall and boosts the desirability of a product or brand. Out-of-Home’s increasingly diverse presence further enhances the medium’s ability to build brands.
Engaging Consumers
As the urban population continues to grow and people spend more and more time outside of their homes, Out-of-Home remains the channel with a unique capability to offer real-life interaction and the opportunity for brands to establish a dialogue with the consumer. In the OOH environment, audiences are attentive and receptive to their surroundings and it has been shown that they see OOH advertising as a positive addition to the urban landscape. Interaction within this active space allows for increased recall, increased brand perception and two-way communication.
Driving to Store
Considered timing and placement of brand messaging allow Out-of-Home to direct audiences to store, online and mobile at the point of purchase. When in the Active Space, consumers are on the way to work, shops, home or leisure activities. While on the go, consumers are at the point of purchase and they search for information to help them make informed decisions. This is The Last Window of Influence; just before they make purchase decisions. Eye-catching and relevant Out-of-Home campaigns can offer messaging to drive audiences in-store and online while they are in this decision-making mindset.
Targeting Message to Location
A key strength of OOH is its presence at key touch-points of a consumer journey. Whether utilising targeted networks or dynamic content, Digital Mara Media spaces help to adapt brand messaging to time and location throughout this journey, creating connections and building a deeper consumer-brand relationship. OOH contributes to a pleasant and helpful city environment; audiences expect to see brands in all OOH spaces. From rail stations to airports, audiences await interesting and well-suited brand messaging. OOH provides the perfect foundation for brands to build meaningful connections with audiences in the Active Space.